Branding and UI

Yahoo Iconography

Countless repos, outdated sprites, over forty close icons... Yahoo needed a reset. I stepped in to give them an iconography overhaul. The updated system defines styles, metaphors, and organizational principles for all Yahoo products.

Part two

After some discussion, we decided to make make the icons feel more cushy and cute with thicker lines, rounded corners and gradients instead of facets. It was like, “Whoa, you’re saying not everyone has a retina screen?”


Ryan McCullah, Creative Direction & Feedback
Roberto Ortiz, Updates to utility icons (search, like, etc.)